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Chapter Eleven: The Educating Society

Section 4: The New Corporation



Once the reputation of stockholders is affected by corporate activities, the corporation will have to broaden its narrow profit-based objectives. We would finally be putting our money where our morals are. Since our morals are based on consequences, humanity as a whole would benefit.



Not everyone would benefit in the short run. The corporate executives who "made it" by narrowly pursuing profit may become obsolete. In their place would move officials with a broader vision of the long-range moral consequences of business decisions. The multinationals would require cross-cultural, if not transcultural , sophistication. This, in turn, would create a new image of "success" for lower management and youth to emulate.



One of the moral concerns of every corporation will have to be the working conditions and general well being of its employees. This would increase corporate receptivity to inputs by the lower levels -- at least with respect to their immediate concerns. Since employees reflect on their corporation to the outside world, the corporation may want to encourage social consciousness among its workers, both within and without the corporation.



The heightened sense of well being and social consciousness among employees will increase their ability to contribute to corporate objectives. To the extent that the corporation becomes receptive to input from employees, the latter will become more committed to the corporation and perform higher quality work (which is sorely needed in the U.S.). Better employer/employee relations could do away with the trade union power standoff approach, and bring us closer to the Japanese system, which apparently does produce higher quality. If the corporate objectives themselves are moral the workers' contributions will then be meaningful, and everyone will gain a greater sense of their own essentiality.



Competitively, the corporation would have more public good-will more employee commitment, more information available for decision-making, and higher quality products. Society would have its resources put to enlightened use. Finally, since societal and corporate objectives are better aligned, the productive and educational functions of society will be effectively fused. The business corporation will be a place where meaningful contributions are made, and higher levels of development are achieved.







Book Contents

Transcultural Friendship: Our Political Future


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The Systems Stage

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The Educating Society

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Evaluating the Global Transcultural Friendship

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The New Corporation

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Marriage as an Educational Institution